PODCAST LAUNCH LAB
Turn One Employee Into Your Company's Media Department
12-week program for business owners, marketers, nonprofit leaders, and professionals who want to build authority, strengthen relationships, and create content that earns trust.
Most organizations don’t have a content problem.
They have a visibility problem.
They have expertise, stories, and insights worth sharing—but no system for consistently getting those ideas into the world.
That’s where Podcast Launch Lab comes in.
Over 12 weeks, you’ll learn how to create a professional podcast, build a repeatable content engine, and turn conversations into meaningful business opportunities.
By the end of the program, you'll have:
✓ A clear podcast concept and strategy
✓ Professional recording skills
✓ Published podcast episodes
✓ A content creation workflow
✓ Greater confidence communicating your ideas
✓ A platform that helps build trust with clients, customers, donors, or community members
Whether you’re launching a show for your business, your organization, or yourself, you’ll leave with more than a podcast. You’ll leave with a system for growing your influence.
Curriculum
Week 1: Your podcast idea
Week 2: Who your show is for
Week 3: Naming, format, and show structure
Week 4: Podcast equipment and workflow
Week 5: Recording basics
Week 6: Confidence on camera and mic
Week 7: Storytelling and interviewing
Week 8: Editing and production basics
Week 9: Publishing to podcast platforms
Week 10: Turning episodes into social content
Week 11: Launch strategy
Week 12: Final showcase and next steps
*Payment is processed securely through Stripe.
Why Learn From Bright Sighted Media?
Bright Sighted Media helps people turn expertise into influence through meaningful media.
Built on a foundation of journalism, education, and award-winning podcast production, we’ve helped launch dozens of podcasts for business owners, nonprofits, thought leaders, and organizations looking to grow their impact.
Podcast Launch Lab is our step-by-step process for helping creators move from idea to launch—with expert guidance, accountability, and hands-on support every step of the way.
5 Signal Awards. Dozens of podcast launches. One proven framework.
Weekly Structure:
Monday: Weekly Lesson + Assignment Release
Each Monday morning, you’ll receive an email containing the week’s lesson, resources, and implementation assignment. The goal is simple: learn one key concept and apply it directly to your podcast.
Tuesday: Live Group Coaching & Workshop
3:30 PM – 5:00 PM (Virtual)
Join us for a live interactive workshop where we turn ideas into action.
First Half: Teaching & Strategy
We’ll cover the week’s core topic and answer questions.
Second Half: Guided Implementation
You’ll work on your podcast in real time with support, feedback, and accountability from Christine and your fellow creators.
Wednesday: Accountability & Feedback Check-In
We’ll send a reminder at 8:00 AM outlining the week’s deliverable.
Students who want early feedback are expected to submit their progress, completed assignment, or questions by 3:00 PM.
Our team will review submissions and provide personalized feedback by noon on Thursday.
Thursday: Office Hours, Co-Working & Recording Support | Assignment Due
12:00 PM – 3:30 PM
Need extra help? This dedicated support block is available for:
One-on-one coaching -Calendly RSVP
Podcast strategy questions
Virtual recording assistance
In-studio recording sessions
Group co-working time – RIVERSIDE LINK
this is group co-working session where students work independently on the assignment, but can ask questions of their classmates and/or the instructor.
To ensure availability, students must RSVP at least 12 hours in advance. This is your opportunity to get unstuck, make progress, and receive personalized support on your podcast. Assignment Due by 11:59 p.m.
Pricing
Limited to 20 Students
Pay in Full & Save
$2,997 paid in full, or pay $250 weekly.
*Payment is processed securely through Stripe.
IMPORTANT DATES:
Enrollment Ends: Thursday, June 25, 2026
Camp Starts: Week of June 29th | Camp Ends: Week of Sept 7th
Showcase: Thursday, Sept 24th
*Hybrid experience with weekly virtual + in-person sessions at Bright Sighted Media’s podcast studio, located within The Innovation Center Saratoga.
Address: 16 Old Stonebreak Road, Ballston Spa, NY. 12020.