Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube.
What we learn:
5:12 What is SEO and what does that mean for podcasters?
13:40: Transcribing podcasts for each episode
14:47 Untapped opportunity digging into your analytics
26:18 Relatable and attainable testimonials
29:12 How Spencer got a $3,000 bike for free because of his podcast
33:01 Name dropping and how download numbers aren’t everything
35:16 When an interview turns into a networking opportunity
35:43 It’s not about how many know you but who you know to interview. Turn your podcast into a business
37:21 Mistakes that podcasters make with SEO: Missing out on Transcriptions
40:13 Optimizing your RSS Feed with titles
44:36 Spencer talks about the SEO tools he utilizes
48:40 Another mistake podcasters are making? Not leveraging YouTube
Helpful Links:
Otter AI Transcription Service: https://otter.ai/login
Descript AI Transcription Service: https://www.descript.com/
Paid SEO Tools:
Moz Keyword Explorer: https://moz.com/explorer
Ahrefs Content Gap Tool: https://ahrefs.com/content-gap
SEMrush: https://www.semrush.com/
Free Tools:
Google Trends: https://trends.google.com/trends/?geo=US
Answer the Public: https://answerthepublic.com/
Asked: https://asked.com/
Also Asked: https://alsoasked.com/
Want to connect with Stephan Spencer?
Stephan Spencer’s Website: https://www.stephanspencer.com/
Marketing Speak Podcast/Website: https://www.marketingspeak.com/
Get Yourself Optimized Podcast/Website: https://www.getyourselfoptimized.com/author/stephan-spencer/
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Produce your show with Bright Sighted Podcasting: https://brightsighted.com
Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
Credits:
Production: Bright Sighted
Host: Christine O’Donnell
Guest: Stephan Spencer
Editor: Laura Veloso
Assistant Producer: Heather Chiles
